| To provide you with advice, services, or fulfill our contract with you | Personal Data | We need this to comply with the law and to offer you the right products and services. |
| To manage and improve our relationship with you, including personalizing your experience and improving our services | Technical, Usage, Marketing | We need this to comply with legal obligations and because it's in our legitimate interest to understand how you use our services and give you a better experience. |
| To run and protect our business and website, including troubleshooting, maintenance, support, security, and fraud prevention | Technical | This is necessary for our legitimate interest in keeping our business secure and operating smoothly, and to comply with legal requirements. |
| To deliver you relevant content and advertisements and measure their effectiveness | Usage, Marketing, Technical | We do this as part of our legitimate interest to improve our services and marketing, and to understand what works best for you. |
| To analyze data to improve our website, services, marketing, and client experiences | Marketing, Technical, Usage | We use analytics as it's in our legitimate interest to make your experience better and improve our services. |
| To make recommendations about services that may interest you | Technical, Usage | With your consent, so we can give you personalized suggestions. |
| To analyze anonymized data to develop our business and marketing strategy | Aggregated / Anonymized Data | We do this as it's in our legitimate interest to understand trends and improve our services. |
| To verify identities and references, especially in relation to employment | Personal Data | To ensure that we bring onboard the highest quality talent. |